Hyperlocal marketing is the process of targeting prospective
customers in a highly specific, geographically restricted area, sometimes just
a few blocks or streets, often with the intention of targeting people
conducting “near me” searches on their mobile device. If you’ve ever found yourself looking for a
very specific type of business when you’re out and about, you’ve probably
already conducted a hyperlocal search.
For example, let’s say you’re looking for a copy of a new book.
You visit the nearest bookstore, only to discover that they’re completely sold
out. What do you do next? You take out your mobile device and conduct a near-me
search for bookstores near your location. You already spent 20 minutes circling
the block looking for a parking space, so you’re not exactly keen on getting
back in the car and driving to another store – you want a bookstore you can
walk to, right? This is the essence of
hyperlocal marketing in a nutshell.
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