DIGITAL MARKETING, ARTIFICIAL INTELLIGENCE AND OTHERS
Artificial Intelligence:
AI can analyze consumer behavior and search
patterns, utilizing data from social media platforms and blog posts to help
businesses understand how users and customers find their products and services.
For example, Facebook messenger bots (which we will talk more about later) can
help you make routine and optimize your customer service.
Programmatic Advertising:
Programmatic advertising means using AI to
automate ad buying so you can target more specific audiences. Real-time bidding
or auctions, for example, is a type of programmatic ad buying. This automation
is much more efficient and fast, which means higher conversions and lower
customer acquisition costs.
Chatbots:
This AI-based technology uses instant
messaging to chat in real-time, day or night, with your customers or site
visitors. With 1.4 billion people interacting with chatbots, 80% of savvy
businesses are already using or plan to use chatbots by 2020 and by 2022,
chatbots will help businesses save over $8 billion per annum, especially in the
banking and healthcare industries.
Personalization:
If you want to stand out in 2019, you need to
personalize your marketing – and that means personalized content, products,
emails, and more. With the availability
of data like purchase history, consumer behavior and links clicked, custom
content has never been easier. In fact,
96% of marketers believe that personalization advances customer relationships.
Video Marketing:
Social video
marketing is a component of an integrated marketing communications plan
designed to increase audience engagement through social activity around a given
video. In a successful social video marketing campaign, the content,
distribution strategy and consumer self-expression tools combine to allow an
individual to “add their voice” or co-create value to a piece of content - then
further propagating it out to their social circles. Social video typically
benefits from a halo effect cast by the "influencers” of a given social
grouping. Social video marketing draws on consumer-culture theory, economic
theory, and social theory around the psychology of sharing. Social video
marketing differs from social marketing, which has the intent of influencing
behavior for a social good.
Influencer Marketing:
Using influencers is a very effective
marketing tool that works to attract customers. Influencers can be anyone from
celebrities and Instagram or YouTube stars to well-known bloggers and
journalists who help spread the word about your business or product through
their social channels.
Social Messaging Apps:
Messaging apps are apps and platforms that
enable messaging, many of which started around social networking platforms, but
many of which have now developed into broad platforms enabling status updates,
chatbots, payments, and conversational commerce.
